Adwords Direct Response - Phase 3

Phase 3 focuses on making sure your Sales Page is fit to handle the traffic you send to it, and turn as many visitors to your site into Sales as possible. As always I keep things simple, and describe the exact methods I use to insure my Sales Pages convert Traffic to Sales step-by-step...

"Adwords Direct Response" Phase 3 is split up into 2 Parts:


Part 1: Matching Sales Page to High Performing Ad Groups

After 1000+ Clicks you'll know which keywords are getting the most impressions, clicks and which Ads are getting the highest Click Through Rates. You'll be able to use this information to make quick changes to your Sales Page and make it more targeted at the Traffic you're sending to it. In this part you will learn:

The exact process you want your visitor to go through: from typing a phrase into Google, to seeing your Ad, to Clicking on it and finally ending up on your Sales Page - I tell you what's important to put your visitor in a buying mood.

What the main Headline on your Sales Page should always include (according to Keywords Data and Ad performance)

What the Post / Sub Headline needs to include, once again - according to Keywords Data.

The Efficient way to decide which Ad Groups eventually deserve their own landing pages.


Part 2: Improving Visitor Trust / Comfort

Its important to understand that the traffic being driving to your Sales Page via Adwords is considered "Cold" Traffic - it wasn't recommended by an affiliate, nor sent via review site. The people coming to your website are fist time visitors and have never seen or heard of your website before, your site is a complete stranger to them. This means you NEED to make it a comfortable environment, so they can make a buying decision without concern. In this part you will learn:

The things Google themselves value in a Landing Page (your Sales Page). Google actually tells people what a Landing Page should and should not have, I'll go over the things you need to concern yourself with if you have a direct response Sales Page.

The 3 types of information your Sales Page should always show in a clean and clear way that will make your customers less weary / skeptical of you, and make their Buying Decision a comfortable one.

Using visuals (graphic and video) to take uncertainty and discomfort away from your visitors.


As always, everything is explained in simple and easy to understand step-by-step instructions. And once again, you DON'T have to be a copy writing wizard to follow the instructions in Phase 2 - this is NOT a copy writing course. All the changes you'll be making to your Sales Page will be based on hard facts and Keywords Data from your Adwords Campaign, there's no guess work involved.

Phase 3 focuses on making sure your Sales Page is fit to handle the traffic you send to it, and turn as many visitors to your site into Sales as possible. As always I keep things simple, and describe the exact methods I use to insure my Sales Pages convert Traffic to Sales step-by-step…

“Adwords Direct Response” Phase 3 is split up into 2 Parts:


Part 1: Matching Sales Page to High Performing Ad Groups

After 1000+ Clicks you’ll know which keywords are getting the most impressions, clicks and which Ads are getting the highest Click Through Rates. You’ll be able to use this information to make quick changes to your Sales Page and make it more targeted at the Traffic you’re sending to it. In this part you will learn:

The exact process you want your visitor to go through: from typing a phrase into Google, to seeing your Ad, to Clicking on it and finally ending up on your Sales Page – I tell you what’s important to put your visitor in a buying mood.

What the main Headline on your Sales Page should always include (according to Keywords Data and Ad performance)

What the Post / Sub Headline needs to include, once again – according to Keywords Data.

The Efficient way to decide which Ad Groups eventually deserve their own landing pages.


Part 2: Improving Visitor Trust / Comfort

Its important to understand that the traffic being driving to your Sales Page via Adwords is considered “Cold” Traffic – it wasn’t recommended by an affiliate, nor sent via review site. The people coming to your website are fist time visitors and have never seen or heard of your website before, your site is a complete stranger to them. This means you NEED to make it a comfortable environment, so they can make a buying decision without concern. In this part you will learn:

The things Google themselves value in a Landing Page (your Sales Page). Google actually tells people what a Landing Page should and should not have, I’ll go over the things you need to concern yourself with if you have a direct response Sales Page.

The 3 types of information your Sales Page should always show in a clean and clear way that will make your customers less weary / skeptical of you, and make their Buying Decision a comfortable one.

Using visuals (graphic and video) to take uncertainty and discomfort away from your visitors.


As always, everything is explained in simple and easy to understand step-by-step instructions. And once again, you DON’T have to be a copy writing wizard to follow the instructions in Phase 2 – this is NOT a copy writing course. All the changes you’ll be making to your Sales Page will be based on hard facts and Keywords Data from your Adwords Campaign, there’s no guess work involved.